My sister-in-law has a beautiful garden full of plants and flowers that literally leaves you in awe. She has spent countless hours over the years creating and nurturing this masterpiece. Her dedication to learning, trying new approaches, and matching the right plants to the environment is unwavering. The payoff — her garden flourishes with vibrant colors and aromas.
Developing a social media strategy is a lot like gardening. You can’t plant a seed and expect it to flourish on its own. The seed needs to be matched to the right soil, the soil needs to be properly fertilized, and weeds need to be removed so they don’t compete with the plant for nutrients. While this may seem like a lot of work, this dedication can lead to a bountiful harvest.
Beth Harte and Teresa Basich recently wrote a great blog post on how social media is quite similar to gardening. They stress there’s more to it than just seeding, feeding, and weeding. A successful social media strategy also requires testing, watering, personal attention, harvesting, and rotating.
I encourage you to check out their post and chime in on their thoughts and ideas.
http://www.theharteofmarketing.com/2009/08/gardeningthe-social-media-way.html
Tags: strategy
