Comments on: To pay, or not to pay? http://blog.tworiversmarketing.com/2010/02/to-pay-or-not-to-pay/ Two Rivers Marketing Blog Tue, 31 Jan 2012 17:03:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dan Barnes http://blog.tworiversmarketing.com/2010/02/to-pay-or-not-to-pay/#comment-162 Dan Barnes Thu, 18 Feb 2010 18:26:15 +0000 http://blog.tworiversmarketing.com/?p=423#comment-162 thanks for the message Mike. These are intersting times and hopefully the market allows for quality editorial to remain as a top priority. thanks for the message Mike. These are intersting times and hopefully the market allows for quality editorial to remain as a top priority.

]]> By: Mike Osenga http://blog.tworiversmarketing.com/2010/02/to-pay-or-not-to-pay/#comment-161 Mike Osenga Thu, 18 Feb 2010 17:05:32 +0000 http://blog.tworiversmarketing.com/?p=423#comment-161 I agree fully---though I wonder given that, why companies and ad agencies continue to advertise in editorially weak publications/websites etc.? I know the answeris "they're cheap," but they're cheap because they are not investing in staff written editorial or circulation (or both). In a cluttered media environment, people are shying away from any channel that is editorially "light," so if people don't open the magazine or go to the web site, because the content isn't any good, what value is there for the advertiser? With all the stress on time, people are turning off to media that doesn't deliver good, timely, insightful information. We always say good editorial is the best value-added thing we can provide, and you blog entry seems to reinforce that. I agree fully—though I wonder given that, why companies and ad agencies continue to advertise in editorially weak publications/websites etc.? I know the answeris “they’re cheap,” but they’re cheap because they are not investing in staff written editorial or circulation (or both).

In a cluttered media environment, people are shying away from any channel that is editorially “light,” so if people don’t open the magazine or go to the web site, because the content isn’t any good, what value is there for the advertiser?

With all the stress on time, people are turning off to media that doesn’t deliver good, timely, insightful information.

We always say good editorial is the best value-added thing we can provide, and you blog entry seems to reinforce that.

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