There is no disputing the fact that Web 2.0 provides a huge opportunity for marketers. Sharing content has never been easier than it is right now. As clients are recognizing the potential opportunities, it’s becoming increasingly common for them to want to jump on the viral video bandwagon. In a B2C viral video world, one could argue that the more exposure, the better. In a B2B world however, the old adage of quality versus quantity still applies.

Take for example MTV’s “Jersey Shore” — one of the highest-rated shows to ever air on the network. It was introduced with mediocre ratings until a video of one of the female cast members — Snooki, of course — got leaked to the Internet. Garnering millions of views, the video showed her being punched in the face by a large man in a bar. Suddenly, the show became a smash hit (wink, wink).

Why was this so successful? (more…)