Archive for the ‘Agency Culture’ Category

Make work worthwhile

Wednesday, December 21st, 2011
Written by: Barry Bruner

Many people use the terms “stress” or “overworked” when asked about their job. I’ll admit I’ve been one of those people from time to time. The last few years, though, I’ve tried to make a conscious effort to see the positive in everything at work — from coworker confrontations and generational gap issues to challenging client requests and policy changes. Sometimes these can be scary, and fear typically leads people to tell themselves a story that bad things are about to happen. They immediately assume the worst. My awareness of this thought process has led me to stop telling myself that story, and before assuming the worst, slow down to consider the positives.

Below are a few philosophies I’ve implemented throughout my career to help me stay positive and make my career a better life experience:

  1. Work hard when it’s time to work — play hard when it’s time to play. I don’t know where this saying originated, but for me, it was the motto of my college advertising professor. I remember him telling our impressionable freshman class this advice as if it were the single most important thing we would take away. He said it was the philosophy that got him through his many years as an advertising executive, and from that moment on I’ve tried my best to live by it. I’m lucky because at work I not only get to consult and propose marketing solutions to my clients, but I’m privileged to be able to train and mentor others along the way. That balance is very satisfying for me, and that’s the work part. When it’s time to play, I try to go big, typically taking a trip someplace new (far off, when I can) to explore and get away. Hiking and snow skiing are my typical escapes, with the mountains, deserts, and forests as my playgrounds. Extreme sports like bungy jumping, rafting, and mountain biking are always welcome considerations in my travel itineraries. If I can’t go big, I try to find time to hike the elaborate cornfields of Iowa. Okay, that’s not true (mainly because I fear snakes and moving combines), but I do try to find excursions around the region to experience new things.
  2. Don’t nibble. Again, I’m not privy to the exact origins of the Nibble Theory, but I know it dates (more…)

Remember

Monday, November 14th, 2011
Written by: Brian Jones

Memorial

During a commencement speech to Stanford University in 2005, Steve Jobs said, “Sometimes life is going to hit you in the head with a brick, don’t lose faith.” For me and many others, that brick came on the evening of November 13, 2006. Yesterday marks the fifth anniversary of the plane crash that took the lives of our good friends and coworkers — Tom Dunphy, Eric Jacobs, Leslie O’Bannon, and Josh Trainor.

I never lost faith; the one thing that kept me going was the associates of Two Rivers Marketing. I knew we would be successful. I said this last year and I think it’s worth repeating … I know that Tom would be very proud and excited to see his dream of having an agency called Two Rivers Marketing continue on.

Take a moment to view this excerpt from the commencement speech that Steve Jobs made back in 2005. Hopefully there is a thought or quote that you can take away from this video and perhaps make something better in your life.

For those of us that knew Tom, you will remember that he felt Apple ruled the world. To Tom — Dell, HP, Gateway, and Microsoft didn’t even exist. I can only imagine the conversations Tom might be having with Steve Jobs right now.

In the past I have written about “remembering your dash” and I still believe that to be very important. Last night I found a new version of the dash poem that expresses some profound truths very beautifully.

The time I spent with these friends, and their untimely passing, will be forever etched in my mind.

 

My summer internship — Part 4

Thursday, September 22nd, 2011
Written by: Guest Post

The next chapter begins.

It’s that time of year again. The leaves have begun to change and the weather has taken a drastic turn. Schools are in full swing and holiday decorations line store shelves. But this year is different for me. Unlike every other year, this fall didn’t bring me back to school. For the first time in four years, my summer internship didn’t end with the summer, but has continued into the fall. The time I have spent at Two Rivers Marketing thus far has beaten all of my already high expectations. I’ve been fortunate enough to continue my time here and am excited about what my unknown future holds.

Each day this summer was a learning experience. No two days have been the same, which keeps me alert and on my toes. I was the first intern to work with a variety of departments in the agency, including public relations, account management and creative services. It was great to work with so many different people on a wide variety of projects. I learned more about what each team did and dug deeper into experiencing the clients we work with. A few of the things I worked on include media analysis, social media, quarterly reports, share of voice, project management and internal projects. I even designed an agency banner that was printed full scale at 6 feet tall!

Not only was I able to work at the agency, but I also became a part of the culture here as well. I took part in birthday celebrations, summer flex, griller Fridays and treat Tuesdays. I experienced a culture that reflects the passion the agency holds for the industry. I’ve truly been inspired by the people here and hope that someday I can pass along all that I have learned.

The summer has ended, but my time at Two Rivers Marketing continues onward. Only time can tell what the future holds, but my experiences have been a great beginning to my career. I couldn’t have asked for a better summer internship and hope to continue my time into something greater. All I have learned here will help me in my next career steps, whatever that may be. The more I learn, the more I realize how little I know. But this life is a continual learning experience and I intend to embrace each part to the fullest.

Editor’s note: Guest post by Lydia Metzger, who is currently an intern for Two Rivers Marketing.