Archive for the ‘Agency Culture’ Category

Fun with commonly confused words

Thursday, September 15th, 2011
Written by: PJ Myers

In the course of performing my duties as the agency’s editor, I recently stumbled upon a delightful, newly coined word in the English language: eggcorn. I was double-checking a writer’s use of “reign in,” as in — “They’re working to reign in spending.” I thought to myself, “Isn’t it rein in …?” I did some googling and ran into this startling statement: “Reign in is a common eggcorn for rein in.” Wow!

What’s an eggcorn?! I wondered. More googling. Turns out it’s the unintentional substitution of a word or phrase for something that sounds similar or identical. It was coined by Geoffrey Pullum in response to a posting on a blog for linguists. The post’s writer, Mark Liberman, wrote about a woman’s substitution of the phrase egg corn for the word acorn. At Pullum’s suggestion, the phenomenon itself became known as “eggcorns.”

Some personal favorites (many of which have crossed my desk):

  • “old timer’s” disease — rather than “Alzheimer’s” disease
  • wheel “barrel” — rather than wheel “barrow”
  • “wipe” board — rather than “white” board
  • “rot” iron — rather than “wrought” iron
  • “pre-Madonna” — rather than “prima donna”
  • sneak “peak” — rather than sneak “peek”
  • on a “terror” — rather than on a “tear”
  • “sick as hell” anemia — rather than “sickle cell” anemia

And heck yes, there’s an eggcorn database.

Speaking of commonly confused words, let’s not confuse eggcorns with mondegreens.

A “mondegreen” is also a mishearing of something, but it’s a mishearing of a popular song lyric or poem. A classic example is a line from the Jimi Hendrix song “Purple Haze” — ’Scuse me while I kiss the sky — which has been misheard by fans so often as ’Scuse me while I kiss this guy, that someone has written a book on mondegreens with that title.

So how did this phenomenon come to be known as mondegreens? The term was coined by the writer Sylvia Wright in a 1954 article in Harper’s magazine. As a child, Wright heard a Scottish ballad that included the line “They hae slay the Earl of Murray, and Lady Mondegreen.” The death of the Earl and his Lady made her sad. Years later, she learned that the line actually ended “… and laid him on the green.”

We’ve all had friends who’ve done it. I discreetly corrected a college friend who was belting out Bachman Turner Overdrive’s Taking Care of Princess at the top of her lungs. Then there was that guy who, on our first (and last) date, sang along to REO Speedwagon’s Life in the Storm House. And if we’re honest, we’ve all done it ourselves … including yours truly. In front of a boy I had a crush on: Todd Rundgren’s The Last of the New Wave Riders came out of my mouth, tragically ― and loudly ― Alaska, the new wave riders! Another mondegreen I have committed, thanks to Creedence Clearwater Revival: Down on the corner, howdy in the street!

Check out this website for more mondegreen fun.

Sometimes I wish I were a mathematician. It would be almost therapeutic to work with numbers all day. Beautiful, orderly, black-and-white numbers. Instead of the unruly mess of exceptions, constant evolution, and shades of gray that we call the English language.

Most of the time, though, I’m crazy in love with this darn language. I mean, could mathematics give you eggcorns and mondegreens …?

 

My summer internship — Part 3

Friday, August 26th, 2011
Written by: Guest Post

It all comes down to the importance of building relationships.

When I headed off to college four years ago, I had confidence and an understanding that I could do anything I put my mind to. Then on the first day of class, the journalism school introduced me to a new reality: it isn’t always about what you know, but about who you know. How could this be? My whole life I had been taught that as long as I worked hard enough, anything was possible. I have spent the last few years trying to better understand these conflicting statements. At Two Rivers Marketing I have continued processing this idea and have realized that we need a new statement that focuses less on who you know, and more on the importance of building relationships with people. This industry is made up of all kinds of relationships, and developing these connections is important not only to our work lives, but to our personal lives as well.

One relationship I observe on a daily basis at Two Rivers Marketing is between the agency and the client. Working with clients may not always be easy, but it is a very important connection to build. I have seen extra steps taken to develop a trusting client-agency relationship. Sometimes we bring clients into the agency to see our work setting as well as to give both sides the opportunity to meet face-to-face. Other times our associates travel to the client to learn more about the company and see their operations firsthand. When we aren’t able to meet in person, we communicate daily with clients via phone and email to ensure that both sides are up-to-date and in complete agreement. Going the extra mile to communicate and work together helps the agency produce better work for the client and foster a trusting relationship.
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My summer internship — Part 2

Friday, August 5th, 2011
Written by: Guest Post

With a few weeks under my belt, I’m starting to notice a definite theme: constant change!

In college I spent a lot of time networking with advertising professionals to learn more about the industry. I followed an account management track in school and quickly learned that it only skimmed the surface of the other positions available under the account services umbrella. While talking to different people about their positions, I instantly found a common theme about their daily roles: each and every day is different. What exactly did that mean? How was I supposed to learn what to do if it was constantly changing?

Now that I’ve spent time at Two Rivers Marketing, I completely understand what people mean by each day being different. I have yet to have two days in a row that are exactly the same. Although my position has unique responsibilities (in that I don’t have specific accounts), I have spent time with my co-workers and have learned that a lot of people here experience variety in their roles, too. Because so many people are involved in the entire process, both on the client and agency side, many things are constantly changing. If the client decides they need a project today, then changes need to take place on the agency end to make it happen.

I’ve been working on both account and creative projects here in the agency. I developed and am currently implementing a social media plan to promote a client event. I contacted publishers for publications in our public relations library to update our subscription lists. I also spent time updating the design and content of a quarterly report and edited various postcards and newsletter content.

But different experiences don’t always happen inside the office. One such occasion was last week when I tagged along to a photo shoot for a piece we are working on for the Juvenile Diabetes Research Foundation (JDRF). We work closely with JDRF on various events, including their upcoming gala. I spent time at the photo shoot talking with each of the kids about their hopes and dreams for the future. It was touching to see kids of all ages be so comfortable talking about the disease and their hopes for a cure. Watching kids remain joyful after all they have been through was a great reminder to me of how precious this life really is.

This is a little glimpse into my daily life at the agency. I finally understand that each person’s job is different — and will look different on a daily basis. Spending time shadowing different people while continuing to work on various projects has allowed me a glimpse into the variations that happen every day. Sometimes a priority list for the day doesn’t even get touched because another more important project surfaces. It is this constant change that excites me and makes marketing interesting. It is a changing and evolving industry, so it only makes sense that the agency life would follow suit.

Editor’s note: Guest post by Lydia Metzger, who is currently an intern for Two Rivers Marketing.