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	<title>Undercurrent &#187; Marketing</title>
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	<description>Two Rivers Marketing Blog</description>
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		<title>The Super Bowl: red carpet for advertisements</title>
		<link>http://blog.tworiversmarketing.com/2012/02/the-super-bowl-red-carpet-for-advertisements/</link>
		<comments>http://blog.tworiversmarketing.com/2012/02/the-super-bowl-red-carpet-for-advertisements/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:26:54 +0000</pubDate>
		<dc:creator>Sean Neugent</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1884</guid>
		<description><![CDATA[The Super Bowl is the only television event of the year where you will hear more conversation during the game than at commercial break. The Super Bowl is so big it even appeals to the non-football fan, and for good reason, with pregame and halftime concerts by big-named stars (this year is Madonna) — and [...]]]></description>
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		<title>Advancing credibility and storytelling in PR with video</title>
		<link>http://blog.tworiversmarketing.com/2012/01/advancing-credibility-and-storytelling-in-pr-with-video/</link>
		<comments>http://blog.tworiversmarketing.com/2012/01/advancing-credibility-and-storytelling-in-pr-with-video/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:55:08 +0000</pubDate>
		<dc:creator>Bill Elverman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1820</guid>
		<description><![CDATA[Third-party credibility: the keystone of any good PR effort. Your potential customers are always more interested to hear what their peers have to say about you than what you have to say about yourself. As an old colleague of mine used to say, every mother is going to call her son handsome, regardless of the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile marketing in a B2B world: Part 6</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-6/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-6/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 22:01:24 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1584</guid>
		<description><![CDATA[RICH OFFERS OR NO OFFERS. One could argue that rich offers get the best response for any marketing channel. This is true, but because mobile is such a personal channel, nobody wants to open a text message and see a generic promotion that holds little or no value. Something like, “5% off your next equipment [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile marketing in a B2B world: Part 5</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-5/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-5/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 22:37:35 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1582</guid>
		<description><![CDATA[INTEGRATION, INTEGRATION, INTEGRATION. When done right, mobile can be one of the most effective mechanisms in a marketer’s toolbox — just consider, who gets a text message and doesn’t open and read it? However, it would be foolish to think that mobile can reach its full potential without the influence of other more traditional channels. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Mobile marketing in a B2B world: Part 4</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-4/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-4/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 20:25:33 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1580</guid>
		<description><![CDATA[BE CONCISE. With mobile, shorter is better — your customers will use their Kindles if they want to read a novel. As a general rule, marketers should aim to get the main point across in one mobile screen length above the fold, which requires a finely focused messaging strategy. SMS lends itself nicely to limiting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile marketing in a B2B world: Part 3</title>
		<link>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-3/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-3/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 17:51:04 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1578</guid>
		<description><![CDATA[OPTIMIZE CONTENT FOR USER EXPERIENCE. It is difficult to know exactly who is going to access information about your brand digitally, or what device or means they will be using to do it — but when they do, shouldn’t you be prepared to put your best foot forward? Even on the most sophisticated mobile devices, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Research deserves a place in the marketing budget</title>
		<link>http://blog.tworiversmarketing.com/2011/11/research-deserves-a-place-in-the-marketing-budget/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/research-deserves-a-place-in-the-marketing-budget/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 22:00:09 +0000</pubDate>
		<dc:creator>Dawn Buzynski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1718</guid>
		<description><![CDATA[It’s interesting to read about the problems successful companies are experiencing and wish that I were a fly on the wall of the boardroom. I’d probably watch the CEO look at the marketing and PR teams and ask “How did we let this happen?” Hence, I follow the current situation that Netflix (NASDAQ: NFLX) finds [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile marketing in a B2B world: Part 2</title>
		<link>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-2/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-2/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 15:58:10 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1576</guid>
		<description><![CDATA[KEEP IT RELEVANT. It’s really a marketer’s dream when you think about it — through mobile, customers are now beginning to knowingly and openly grant permission to allow branded messages into their most personal information channel. Advertisers can craft a marketing message, hit “send,” and within seconds an audience of micro-targeted, opt-in recipients feel a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile marketing in a B2B world: Part 1</title>
		<link>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-worldpart-1/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-worldpart-1/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 14:13:09 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1570</guid>
		<description><![CDATA[In the fast-paced world of marketing and advertising, mobile marketing has taken a strong foothold in recent years and continues to grow. Mobile is constantly evolving with new technologies, handsets, and forms of communication becoming available — more than ever, we have a marketing channel that has managed to stay “cutting edge” as it continues [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fibbing with Photoshop?</title>
		<link>http://blog.tworiversmarketing.com/2011/10/fibbing-with-photoshop/</link>
		<comments>http://blog.tworiversmarketing.com/2011/10/fibbing-with-photoshop/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 19:41:08 +0000</pubDate>
		<dc:creator>Drew Jones</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1553</guid>
		<description><![CDATA[Demi Moore, Ann Taylor, and the ethics of photo alteration. A few weeks ago, Demi Moore — actress, famous face, and wife of Iowa’s own Ashton Kutcher — got her hand slapped by the media for allegedly being airbrushed within an inch of her life in a series of images for fashion brand Ann Taylor. [...]]]></description>
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