Businesses are surging to get their Google Plus Page (+Page) set up for their product or service. This recent flood of activity is not a surprise after Google’s release of “Search plus Your World” or Search+, which is the combining of Google’s search engine result page (SERP) and Google+ social media stream. Specifically, the “People and Pages” feature of Search+, “which helps you find people profiles and Google+ pages related to a specific topic or area of interest, and enables you to follow them with just a few clicks. Because behind most every query is a community,” according to Google. As the image above illustrates, the idea that Google is going to feature people and pages even more prominently than even advertisements on SERPs has made businesses more aware of their social media brand.
These businesses trying to figure out how to attract users to their page are also struggling with how to use Google+ altogether, while maintaining activity on Facebook and Twitter as well. It can seem overwhelming to add another social media platform to marketing campaigns. How much effort will it take to succeed with Google+ and bottom line, is it worth it? The answer may be surprising: the cost is probably less than you think, and the return on investment could be valuable. Just like when you started using Facebook and Twitter, there are certain steps you need to take to get your +Page ready to attract customers and get recognized by Google to be featured in the “People and Pages” section.
Understand the tools and features.
The Google+ team is rolling out new features daily. This makes finding the right person or people to manage a +Page intimidating for businesses. Since the release of Google+, we have had our staff dive into the new social media platform to be able to understand how it works today and keep up to date on all the changes that Google releases.
Here is a brief presentation that I put together that walks through some of the current features and functionality that Google+ offers to people and business pages.
Set up your +Page and website properly.
Designers might not like the challenges they face when trying to design an attractive +Page, but there are a few brands that are getting it right. Use high resolution imagery on your +Page and be sure to have a photo gallery set up. Videos in your stream can be invaluable to attracting users to your business page.
The most important step to getting recognized as a business page on Search+ is making sure that you have embedded the +1 social media badges into your website.
From Google’s perspective, it’s easy to start showing up in Search+.
But all SEO and business marketing professionals know that a strategy is key to getting Google to see them as a valuable resource.
Are you having trouble with your +Page? Use the comment box below to ask us questions. We can help!


Third-party credibility: the keystone of any good PR effort. Your potential customers are always more interested to hear what their peers have to say about you than what you have to say about yourself. As an old colleague of mine used to say, every mother is going to call her son handsome, regardless of the facts of the matter. As such, PR departments for years have anchored much of their work around customer testimonials. Written case studies are often the most reliable tool PR people have at their disposal.
About a month ago Google released its long-awaited new social network: Google+, or “G+” for short. The service is still in a limited test launch, though it wasn’t hard for me and several dozens of friends to score an invite to participate.