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	<title>Undercurrent &#187; Social Media</title>
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	<description>Two Rivers Marketing Blog</description>
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		<title>Now that I have a Google+ Page, now what?</title>
		<link>http://blog.tworiversmarketing.com/2012/01/google-plus-page-marketing/</link>
		<comments>http://blog.tworiversmarketing.com/2012/01/google-plus-page-marketing/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:30:58 +0000</pubDate>
		<dc:creator>Keith Kmett, CUA</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1838</guid>
		<description><![CDATA[Businesses are surging to get their Google Plus Page (+Page) set up for their product or service. This recent flood of activity is not a surprise after Google&#8217;s release of &#8220;Search plus Your World&#8221; or Search+, which is the combining of Google&#8217;s search engine result page (SERP) and Google+ social media stream. Specifically, the &#8220;People [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advancing credibility and storytelling in PR with video</title>
		<link>http://blog.tworiversmarketing.com/2012/01/advancing-credibility-and-storytelling-in-pr-with-video/</link>
		<comments>http://blog.tworiversmarketing.com/2012/01/advancing-credibility-and-storytelling-in-pr-with-video/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:55:08 +0000</pubDate>
		<dc:creator>Bill Elverman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1820</guid>
		<description><![CDATA[Third-party credibility: the keystone of any good PR effort. Your potential customers are always more interested to hear what their peers have to say about you than what you have to say about yourself. As an old colleague of mine used to say, every mother is going to call her son handsome, regardless of the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are you gaga for Google Plus?</title>
		<link>http://blog.tworiversmarketing.com/2011/08/are-you-gaga-for-google-plus/</link>
		<comments>http://blog.tworiversmarketing.com/2011/08/are-you-gaga-for-google-plus/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 17:31:05 +0000</pubDate>
		<dc:creator>Dan Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1429</guid>
		<description><![CDATA[About a month ago Google released its long-awaited new social network: Google+, or “G+” for short. The service is still in a limited test launch, though it wasn’t hard for me and several dozens of friends to score an invite to participate. Here&#8217;s the official Google overview, though a few of us here at Two [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Does my B2B brand even belong on Twitter?</title>
		<link>http://blog.tworiversmarketing.com/2011/05/does-my-b2b-brand-even-belong-on-twitter/</link>
		<comments>http://blog.tworiversmarketing.com/2011/05/does-my-b2b-brand-even-belong-on-twitter/#comments</comments>
		<pubDate>Wed, 25 May 2011 18:54:32 +0000</pubDate>
		<dc:creator>Dan Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B-to-B]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1284</guid>
		<description><![CDATA[Twitter is a different beast for many companies who are used to speaking to an audience instead of having to actively listen. Are you willing to be transparent and quick to respond to questions, concerns, or even criticism? It’s not just marketing, but may also include service/support and other aspects of your business. Now I’ll [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does your website need a social media time-out?</title>
		<link>http://blog.tworiversmarketing.com/2011/01/does-your-website-need-a-social-media-time-out/</link>
		<comments>http://blog.tworiversmarketing.com/2011/01/does-your-website-need-a-social-media-time-out/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 14:35:02 +0000</pubDate>
		<dc:creator>Dan Barnes</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1088</guid>
		<description><![CDATA[I had an interesting conversation with a client the other day. It started with dialogue about their interest in becoming more aggressive in terms of their social media strategy. They have dabbled but have yet to really integrate social media as a key component to their overall marketing communications plan. It was a typical discussion [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should an agency tweet for its clients?</title>
		<link>http://blog.tworiversmarketing.com/2010/11/should-an-agency-tweet-for-its-clients/</link>
		<comments>http://blog.tworiversmarketing.com/2010/11/should-an-agency-tweet-for-its-clients/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 17:10:01 +0000</pubDate>
		<dc:creator>Dawn Buzynski</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1007</guid>
		<description><![CDATA[Back in July, I wrote a blog post championing Wikipedia as an important part of an integrated social media strategy. This is a continuation of that discussion, but I would like to take the discussion a step further by talking about how we, as public relations professionals, can operate on behalf of our clients in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Top 5 tips for successful B2B viral videos</title>
		<link>http://blog.tworiversmarketing.com/2010/08/top-5-tips-for-successful-b2b-viral-videos/</link>
		<comments>http://blog.tworiversmarketing.com/2010/08/top-5-tips-for-successful-b2b-viral-videos/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 18:34:31 +0000</pubDate>
		<dc:creator>John Krantz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=707</guid>
		<description><![CDATA[There is no disputing the fact that Web 2.0 provides a huge opportunity for marketers. Sharing content has never been easier than it is right now. As clients are recognizing the potential opportunities, it’s becoming increasingly common for them to want to jump on the viral video bandwagon. In a B2C viral video world, one [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is the traditional news release dead?</title>
		<link>http://blog.tworiversmarketing.com/2010/05/is-the-traditional-news-release-dead/</link>
		<comments>http://blog.tworiversmarketing.com/2010/05/is-the-traditional-news-release-dead/#comments</comments>
		<pubDate>Tue, 04 May 2010 15:26:25 +0000</pubDate>
		<dc:creator>Greg Ehm</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[news releases]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=531</guid>
		<description><![CDATA[Over the decades the traditional news release hasn’t really changed that much. Thought leaders in the profession have modified the news release to be more relevant and useful, but in the age of multimedia, does the traditional release have much life left? Many of our clients serve the construction industry, and during the past 18 [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to make your press release SEO friendly</title>
		<link>http://blog.tworiversmarketing.com/2010/01/how-to-make-your-press-release-seo-friendly/</link>
		<comments>http://blog.tworiversmarketing.com/2010/01/how-to-make-your-press-release-seo-friendly/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 16:16:00 +0000</pubDate>
		<dc:creator>Dawn Buzynski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=282</guid>
		<description><![CDATA[The last week in October, I attended a public relations professional development seminar and had a chance to hear an industry expert discuss the use of search engine optimization strategies in public relations. Having a background in Internet and website development, I understand SEO and its importance with search engine results, but it didn’t occur [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you have a social media green thumb?</title>
		<link>http://blog.tworiversmarketing.com/2009/10/social-media-green-thumb/</link>
		<comments>http://blog.tworiversmarketing.com/2009/10/social-media-green-thumb/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 13:58:25 +0000</pubDate>
		<dc:creator>Greg Ehm</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=11</guid>
		<description><![CDATA[My sister-in-law has a beautiful garden full of plants and flowers that literally leaves you in awe. She has spent countless hours over the years creating and nurturing this masterpiece. Her dedication to learning, trying new approaches, and matching the right plants to the environment is unwavering. The payoff — her garden flourishes with vibrant [...]]]></description>
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		<slash:comments>0</slash:comments>
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