Comments for Undercurrent

Comment on Advancing credibility and storytelling in PR with video by Vintage Glass

Vintage Glass — Tue, 31 Jan 2012 17:03:52 +0000

Hey there wonderful content thanks for your insight keep up the fine job

Comment on Mobile marketing in a B2B world: Part 5 by Mobile Guru

Mobile Guru — Mon, 12 Dec 2011 19:56:04 +0000

Yes, not only is the average CPC for mobile marketing lower than online search, but it is also less saturated because there are still many people and businesses that are new to this form of marketing. Mobile marketing will grow at an amazing rate over these next couple of years.

Comment on Mobile marketing in a B2B world: Part 1 by Frank Powell

Frank Powell — Tue, 01 Nov 2011 20:53:57 +0000

Kelly Powell’s blog is insightful and well written. She certainly knows her stuff on mobile marketing!

Comment on Life, love, and fake football (and a bit of marketing, too) by Kate

Kate — Thu, 01 Sep 2011 23:24:54 +0000

very funny, especially since i just did my first all female fantasy football draft this week, and even though Plaxico was dumb enough to shoot himself, i still picked him up because no one else wanted him, AND picked a creative team name. so far, so good.

Comment on My summer internship — Part 3 by Claire Celsi

Claire Celsi — Fri, 26 Aug 2011 14:09:41 +0000

Lydia, congratulations on a successful internship. Sounds like you had a great experience! I wish all interns got the chance to experience such a great group of people! I look forward to seeing how your career blossoms. Are you planning to stay in Des Moines?

Comment on My summer internship — Part 2 by Jeremy

Jeremy — Fri, 05 Aug 2011 19:51:28 +0000

Great post, Lydia. Glad to hear you’re doing well and enjoying your summer. I know what you mean about every day being different. In an average week I’ll have maybe one “normal” day. I work the same clients every day, but the things that pop up are different. It keeps the job fresh and high-paced, which at this point in my life is exactly what I’m looking for.

Keep up the good work, Lydia!

Jeremy

Comment on The Beatles’ recent success not such a magical mystery by Cindy

Cindy — Wed, 01 Jun 2011 21:35:44 +0000

Hello, just doing some research for a Beatles biography post. Lots of information out there. Wasn’t what I was looking for, but great site. Have a nice day.

Comment on Remembrance by Tom

Tom — Mon, 11 Apr 2011 05:02:32 +0000

This same picture of Nephew Tom has hung on my office wall for over four years now. I think of him every day. He , his brother Todd, and my three boys experienced life on the farm as they all grew up with respect for hard work, nature , and life. They also experienced the fun moments of life, as many Irish lads are known to do. God bless and keep you in his care ‘me boy’.
Uncle T

Comment on The heartbeat is everything by Kurt Van auken

Kurt Van auken — Wed, 30 Mar 2011 17:26:56 +0000

Even as the individual who is named as an “Oprah Hater” (which is harsh, but admittedly, I am not the biggest fan of hers), I greatly respect Marianne’s argument in support of Oprah.

However, as much as the heartbeat is everything, so is the “Wow” factor. Oprah has built a legacy of connecting with her audience, but these are her last few months to leave her impression on the television viewer.

These are her final opportunities to remind us that Oprah can do things on her show that no one else could ever do…and they just are not happening this season.

I do not have the cable package that carries OWN, so I will not be able to even see first-hand what Oprah is doing on her network. Plus, if you look at OWN’s ratings, they are less than stellar. It seems more viewers are preferring to watch an hour of Oprah than a full-day long schedule.

Oprah must seize that hour everyday. When Oprah brought out Meredith Baxter-Birney, did you say to yourself “Wow”? Most likely not. The same can be said about her interview with MacKenzie Phillips.

Those interviews would fit nicely on OWN, but it doesn’t grab me for that hour. It doesn’t captivate me. I know I am not her target audience, but during Oprah’s final season (which she has teased for over two years now), I feel that Oprah should be providing a show that is a “must watch” for everyone.

Ask the casual observer of Oprah what he/she will remember of Oprah, and the response will probably be along the lines of her “Favorite Things”, the car giveaway, and Tom Cruise jumping on a couch. Those were “Wow” moments.

Except for a trip to Australia, this final season of Oprah lacks those moments.

Oprah will always be about the heartbeat, but so far, during her final season, this heartbeat could use a healthy jolt of excitement.

Comment on Taking a stand against incorrect phrases and words by Doug Lovejoy

Doug Lovejoy — Tue, 18 Jan 2011 23:10:54 +0000

I got a good chuckle out of several of John’s “pet peeve” words and phrases and thought I would take this opportunity to add a couple of my own.

In every day conversation it is common to hear someone say something like “I am going to try and improve my score.” This implies that he or she is going to do two things. The person actually means that he or she is “going to try to improve my score”.

A whole “nother” phrase that bothers me is something my kids say. I hear them say “I did it on accident!” which, of course, leaves me wondering if they did it on purpose or by accident.

And then there’s the improper use of there, their, they’re, and your and you’re. Today it seems that some just drop the “r” all together and it becomes “Let’s take you car.”

That’s enough for today, before my “Flaming Fauntleroy” really breaks out (or is it brakes?).

Doug.