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		<title>The Super Bowl: red carpet for advertisements</title>
		<link>http://blog.tworiversmarketing.com/2012/02/the-super-bowl-red-carpet-for-advertisements/</link>
		<comments>http://blog.tworiversmarketing.com/2012/02/the-super-bowl-red-carpet-for-advertisements/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:26:54 +0000</pubDate>
		<dc:creator>Sean Neugent</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1884</guid>
		<description><![CDATA[The Super Bowl is the only television event of the year where you will hear more conversation during the game than at commercial break. The Super Bowl is so big it even appeals to the non-football fan, and for good reason, with pregame and halftime concerts by big-named stars (this year is Madonna) — and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Now that I have a Google+ Page, now what?</title>
		<link>http://blog.tworiversmarketing.com/2012/01/google-plus-page-marketing/</link>
		<comments>http://blog.tworiversmarketing.com/2012/01/google-plus-page-marketing/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:30:58 +0000</pubDate>
		<dc:creator>Keith Kmett, CUA</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1838</guid>
		<description><![CDATA[Businesses are surging to get their Google Plus Page (+Page) set up for their product or service. This recent flood of activity is not a surprise after Google&#8217;s release of &#8220;Search plus Your World&#8221; or Search+, which is the combining of Google&#8217;s search engine result page (SERP) and Google+ social media stream. Specifically, the &#8220;People [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advancing credibility and storytelling in PR with video</title>
		<link>http://blog.tworiversmarketing.com/2012/01/advancing-credibility-and-storytelling-in-pr-with-video/</link>
		<comments>http://blog.tworiversmarketing.com/2012/01/advancing-credibility-and-storytelling-in-pr-with-video/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:55:08 +0000</pubDate>
		<dc:creator>Bill Elverman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1820</guid>
		<description><![CDATA[Third-party credibility: the keystone of any good PR effort. Your potential customers are always more interested to hear what their peers have to say about you than what you have to say about yourself. As an old colleague of mine used to say, every mother is going to call her son handsome, regardless of the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Make work worthwhile</title>
		<link>http://blog.tworiversmarketing.com/2011/12/make-work-worthwhile/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/make-work-worthwhile/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:00:00 +0000</pubDate>
		<dc:creator>Barry Bruner</dc:creator>
				<category><![CDATA[Agency Culture]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1800</guid>
		<description><![CDATA[Many people use the terms “stress” or “overworked” when asked about their job. I’ll admit I’ve been one of those people from time to time. The last few years, though, I’ve tried to make a conscious effort to see the positive in everything at work — from coworker confrontations and generational gap issues to challenging [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile marketing in a B2B world: Part 6</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-6/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-6/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 22:01:24 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1584</guid>
		<description><![CDATA[RICH OFFERS OR NO OFFERS. One could argue that rich offers get the best response for any marketing channel. This is true, but because mobile is such a personal channel, nobody wants to open a text message and see a generic promotion that holds little or no value. Something like, “5% off your next equipment [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile marketing in a B2B world: Part 5</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-5/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-5/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 22:37:35 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1582</guid>
		<description><![CDATA[INTEGRATION, INTEGRATION, INTEGRATION. When done right, mobile can be one of the most effective mechanisms in a marketer’s toolbox — just consider, who gets a text message and doesn’t open and read it? However, it would be foolish to think that mobile can reach its full potential without the influence of other more traditional channels. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Mobile marketing in a B2B world: Part 4</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-4/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-4/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 20:25:33 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1580</guid>
		<description><![CDATA[BE CONCISE. With mobile, shorter is better — your customers will use their Kindles if they want to read a novel. As a general rule, marketers should aim to get the main point across in one mobile screen length above the fold, which requires a finely focused messaging strategy. SMS lends itself nicely to limiting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Mobile marketing in a B2B world: Part 3</title>
		<link>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-3/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-3/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 17:51:04 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1578</guid>
		<description><![CDATA[OPTIMIZE CONTENT FOR USER EXPERIENCE. It is difficult to know exactly who is going to access information about your brand digitally, or what device or means they will be using to do it — but when they do, shouldn’t you be prepared to put your best foot forward? Even on the most sophisticated mobile devices, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research deserves a place in the marketing budget</title>
		<link>http://blog.tworiversmarketing.com/2011/11/research-deserves-a-place-in-the-marketing-budget/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/research-deserves-a-place-in-the-marketing-budget/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 22:00:09 +0000</pubDate>
		<dc:creator>Dawn Buzynski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1718</guid>
		<description><![CDATA[It’s interesting to read about the problems successful companies are experiencing and wish that I were a fly on the wall of the boardroom. I’d probably watch the CEO look at the marketing and PR teams and ask “How did we let this happen?” Hence, I follow the current situation that Netflix (NASDAQ: NFLX) finds [...]]]></description>
		<wfw:commentRss>http://blog.tworiversmarketing.com/2011/11/research-deserves-a-place-in-the-marketing-budget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remember</title>
		<link>http://blog.tworiversmarketing.com/2011/11/remember/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/remember/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 21:22:11 +0000</pubDate>
		<dc:creator>Brian Jones</dc:creator>
				<category><![CDATA[Agency Culture]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1696</guid>
		<description><![CDATA[During a commencement speech to Stanford University in 2005, Steve Jobs said, “Sometimes life is going to hit you in the head with a brick, don’t lose faith.” For me and many others, that brick came on the evening of November 13, 2006. Yesterday marks the fifth anniversary of the plane crash that took the [...]]]></description>
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