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	<title>Undercurrent</title>
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	<description>Two Rivers Marketing Blog</description>
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		<title>Here&#8217;s to the crazy ones and their iPads</title>
		<link>http://blog.tworiversmarketing.com/2012/05/heres-to-the-crazy-ones-and-their-ipads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=heres-to-the-crazy-ones-and-their-ipads</link>
		<comments>http://blog.tworiversmarketing.com/2012/05/heres-to-the-crazy-ones-and-their-ipads/#comments</comments>
		<pubDate>Fri, 11 May 2012 20:44:12 +0000</pubDate>
		<dc:creator>Ben Squires</dc:creator>
				<category><![CDATA[Agency Culture]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=2097</guid>
		<description><![CDATA[Twelve years ago this July, Brian Jones and Tom Dunphy brought me into Two Rivers Marketing to manage their computer systems. Immediately, Tom started singing the praises of Apple computers. He was most assuredly the resident Mac Advocate of the agency. In fact, at the time, the majority of the Two Rivers Marketing associates were [...]]]></description>
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		<title>To pin or not to pin &#8230; that is the question.</title>
		<link>http://blog.tworiversmarketing.com/2012/04/to-pin-or-not-to-pin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=to-pin-or-not-to-pin</link>
		<comments>http://blog.tworiversmarketing.com/2012/04/to-pin-or-not-to-pin/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 21:20:43 +0000</pubDate>
		<dc:creator>John Klehn and Stormy Smith</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=2078</guid>
		<description><![CDATA[About nine months ago, I walked by my wife, Tiffany, while she was on her laptop and asked her what she was working on. She said, “I’m on Pinterest. It’s a site for moms.” Because I am not a mom, I figured it didn’t really affect me, and went on doing “dad” stuff. Since this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mad? Not Hardly.</title>
		<link>http://blog.tworiversmarketing.com/2012/03/mad-not-hardly/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mad-not-hardly</link>
		<comments>http://blog.tworiversmarketing.com/2012/03/mad-not-hardly/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 17:53:44 +0000</pubDate>
		<dc:creator>Drew Jones</dc:creator>
				<category><![CDATA[Agency Culture]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=2029</guid>
		<description><![CDATA[I don&#8217;t have a bottle of scotch in my office. I know that&#8217;s hard to believe, but it&#8217;s true. It&#8217;s not because I&#8217;m a recovering alcoholic, or because I&#8217;m morally opposed to mind-altering beverages or because I&#8217;m more of a gin man. No… the reason there&#8217;s no scotch in my office is much simpler. I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Let the light of your story shine through writer&#8217;s block</title>
		<link>http://blog.tworiversmarketing.com/2012/03/let-the-light-of-your-story-shine-through-writers-block/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=let-the-light-of-your-story-shine-through-writers-block</link>
		<comments>http://blog.tworiversmarketing.com/2012/03/let-the-light-of-your-story-shine-through-writers-block/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 20:56:35 +0000</pubDate>
		<dc:creator>Dave Danielson</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=2009</guid>
		<description><![CDATA[“Go into the light. There is peace and serenity in the light.” — Psychic Tangina Barrons from the film Poltergeist You see the white light. It calls to you. Do you go closer or turn away? It’s not an afterlife experience. It’s the glare of a blank Word document. And it gets brighter during bouts of [...]]]></description>
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		<title>Sequins and skid steers</title>
		<link>http://blog.tworiversmarketing.com/2012/03/sequins-and-skid-steers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sequins-and-skid-steers</link>
		<comments>http://blog.tworiversmarketing.com/2012/03/sequins-and-skid-steers/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 20:54:42 +0000</pubDate>
		<dc:creator>Kiley Stenberg</dc:creator>
				<category><![CDATA[Client Industries]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1996</guid>
		<description><![CDATA[Few people can say they write about sequins and skid-steer loaders. But I do. Not together (although I suppose you could mix the two together for a pretty unique fashion editorial), but many days I find myself at some point writing about both fashion and construction equipment. I have a style blog, and for the [...]]]></description>
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		<title>Happy National Grammar Day 2012!</title>
		<link>http://blog.tworiversmarketing.com/2012/03/happy-national-grammar-day-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=happy-national-grammar-day-2012</link>
		<comments>http://blog.tworiversmarketing.com/2012/03/happy-national-grammar-day-2012/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 20:25:08 +0000</pubDate>
		<dc:creator>PJ Myers</dc:creator>
				<category><![CDATA[Agency Culture]]></category>
		<category><![CDATA[grammar]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1975</guid>
		<description><![CDATA[March 4 is National Grammar Day. I’ve always felt that copyeditors should be granted that day off, and this year — woo-HOO! — I got my wish! So what if it falls on a Sunday? A day off is a day off. This year I’d like to mark the occasion by sharing with you the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Focusing on what&#8217;s right</title>
		<link>http://blog.tworiversmarketing.com/2012/02/focusing-on-whats-right/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=focusing-on-whats-right</link>
		<comments>http://blog.tworiversmarketing.com/2012/02/focusing-on-whats-right/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 21:18:16 +0000</pubDate>
		<dc:creator>Marianne Coppock</dc:creator>
				<category><![CDATA[Agency Culture]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1948</guid>
		<description><![CDATA[“Associates first.” If you are an associate, vendor, client, or friend of Two Rivers Marketing, you have likely heard this mantra. If associates are happy, they will treat the clients well and the clients will be happy. Sound like a business philosophy dreamed up over beers and possibly too good to be true? I’ve been [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I love you. I love you not.</title>
		<link>http://blog.tworiversmarketing.com/2012/02/i-love-you-i-love-you-not/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=i-love-you-i-love-you-not</link>
		<comments>http://blog.tworiversmarketing.com/2012/02/i-love-you-i-love-you-not/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 20:02:28 +0000</pubDate>
		<dc:creator>Kate McCartan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1908</guid>
		<description><![CDATA[Over the past year or so, I’ve developed a love-hate relationship with my DVR. I love my DVR for when I’m not home; it always remembers to record the shows it knows I love. However, over time I’ve become an impatient TV watcher, and I’m starting to fall out of love with my DVR. When [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Super Bowl: red carpet for advertisements</title>
		<link>http://blog.tworiversmarketing.com/2012/02/the-super-bowl-red-carpet-for-advertisements/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-super-bowl-red-carpet-for-advertisements</link>
		<comments>http://blog.tworiversmarketing.com/2012/02/the-super-bowl-red-carpet-for-advertisements/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:26:54 +0000</pubDate>
		<dc:creator>Sean Neugent</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1884</guid>
		<description><![CDATA[The Super Bowl is the only television event of the year where you will hear more conversation during the game than at commercial break. The Super Bowl is so big it even appeals to the non-football fan, and for good reason, with pregame and halftime concerts by big-named stars (this year is Madonna) — and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now that I have a Google+ Page, now what?</title>
		<link>http://blog.tworiversmarketing.com/2012/01/google-plus-page-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-plus-page-marketing</link>
		<comments>http://blog.tworiversmarketing.com/2012/01/google-plus-page-marketing/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:30:58 +0000</pubDate>
		<dc:creator>Keith Kmett, CUA</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1838</guid>
		<description><![CDATA[Businesses are surging to get their Google Plus Page (+Page) set up for their product or service. This recent flood of activity is not a surprise after Google&#8217;s release of &#8220;Search plus Your World&#8221; or Search+, which is the combining of Google&#8217;s search engine result page (SERP) and Google+ social media stream. Specifically, the &#8220;People [...]]]></description>
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