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	<title>Undercurrent: Two Rivers Marketing Blog</title>
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		<title>Top 5 tips for successful B2B viral videos</title>
		<link>http://blog.tworiversmarketing.com/2010/08/top-5-tips-for-successful-b2b-viral-videos/</link>
		<comments>http://blog.tworiversmarketing.com/2010/08/top-5-tips-for-successful-b2b-viral-videos/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 18:34:31 +0000</pubDate>
		<dc:creator>John Krantz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=707</guid>
		<description><![CDATA[ There is no disputing the fact that Web 2.0 provides a huge opportunity for marketers. Sharing content has never been easier than it is right now. As clients are recognizing the potential opportunities, it’s becoming increasingly common for them to want to jump on the viral video bandwagon. In a B2C viral video world, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>It’s all about your culture.</title>
		<link>http://blog.tworiversmarketing.com/2010/07/it%e2%80%99s-all-about-your-culture/</link>
		<comments>http://blog.tworiversmarketing.com/2010/07/it%e2%80%99s-all-about-your-culture/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 15:43:29 +0000</pubDate>
		<dc:creator>Tom Yunt</dc:creator>
				<category><![CDATA[Agency Culture]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=691</guid>
		<description><![CDATA[With unprecedented economic and complex challenges facing companies today, the common link, or hidden secret of successful companies, is a strong and well-managed corporate culture. In other words, when it comes to long-range success, it’s all about your culture!
A strong and well-managed corporate culture — the social architecture of a successful company — blends and [...]]]></description>
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		<title>ROI — More than a sales transaction</title>
		<link>http://blog.tworiversmarketing.com/2010/07/roi-more-than-a-sales-transaction/</link>
		<comments>http://blog.tworiversmarketing.com/2010/07/roi-more-than-a-sales-transaction/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 19:36:06 +0000</pubDate>
		<dc:creator>Dan Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=671</guid>
		<description><![CDATA[Crystal-clear return on investment (ROI) could also be called “Nirvana.”  The place where spending, value and sales all intersect harmoniously in a way that give agencies and clients complete understanding and validation in their marketing efforts. The mistake companies make when interpreting ROI is to tie marketing spending exclusively to sales transactions. There can be [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The case for Wikipedia: Part 1</title>
		<link>http://blog.tworiversmarketing.com/2010/07/the-case-for-wikipedia-part-1/</link>
		<comments>http://blog.tworiversmarketing.com/2010/07/the-case-for-wikipedia-part-1/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:10:07 +0000</pubDate>
		<dc:creator>Dawn Buzynski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=585</guid>
		<description><![CDATA[Is Wikipedia a trusted online source or not?
It’s a black and white question for a website that has a lot of gray to it. Does everyone really believe everything they read on Facebook? Doubtful. Do a majority of users believe what they find on Wikipedia? Most definitely. According to a recent survey conducted by Cision, [...]]]></description>
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		<title>Putting the relationship back into media relations</title>
		<link>http://blog.tworiversmarketing.com/2010/07/putting-the-relationship-back-into-media-relations/</link>
		<comments>http://blog.tworiversmarketing.com/2010/07/putting-the-relationship-back-into-media-relations/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:34:36 +0000</pubDate>
		<dc:creator>Greg Ehm</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=657</guid>
		<description><![CDATA[When I started my career in media relations we didn’t have e-mail and our primary way to communicate with the media was via the phone or through personal contact. However, as new technology — e-mail and now Twitter — has emerged I find our profession relying more on these new technologies to communicate with the [...]]]></description>
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		<slash:comments>1</slash:comments>
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