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	<title>Undercurrent &#187; B-to-B</title>
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		<title>Mobile marketing in a B2B world: Part 6</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-6/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-6/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 22:01:24 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1584</guid>
		<description><![CDATA[RICH OFFERS OR NO OFFERS. One could argue that rich offers get the best response for any marketing channel. This is true, but because mobile is such a personal channel, nobody wants to open a text message and see a generic promotion that holds little or no value. Something like, “5% off your next equipment [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile marketing in a B2B world: Part 5</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-5/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-5/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 22:37:35 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1582</guid>
		<description><![CDATA[INTEGRATION, INTEGRATION, INTEGRATION. When done right, mobile can be one of the most effective mechanisms in a marketer’s toolbox — just consider, who gets a text message and doesn’t open and read it? However, it would be foolish to think that mobile can reach its full potential without the influence of other more traditional channels. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile marketing in a B2B world: Part 4</title>
		<link>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-4/</link>
		<comments>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-4/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 20:25:33 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1580</guid>
		<description><![CDATA[BE CONCISE. With mobile, shorter is better — your customers will use their Kindles if they want to read a novel. As a general rule, marketers should aim to get the main point across in one mobile screen length above the fold, which requires a finely focused messaging strategy. SMS lends itself nicely to limiting [...]]]></description>
		<wfw:commentRss>http://blog.tworiversmarketing.com/2011/12/mobile-marketing-in-a-b2b-world-part-4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile marketing in a B2B world: Part 3</title>
		<link>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-3/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-3/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 17:51:04 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1578</guid>
		<description><![CDATA[OPTIMIZE CONTENT FOR USER EXPERIENCE. It is difficult to know exactly who is going to access information about your brand digitally, or what device or means they will be using to do it — but when they do, shouldn’t you be prepared to put your best foot forward? Even on the most sophisticated mobile devices, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile marketing in a B2B world: Part 2</title>
		<link>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-2/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-world-part-2/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 15:58:10 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1576</guid>
		<description><![CDATA[KEEP IT RELEVANT. It’s really a marketer’s dream when you think about it — through mobile, customers are now beginning to knowingly and openly grant permission to allow branded messages into their most personal information channel. Advertisers can craft a marketing message, hit “send,” and within seconds an audience of micro-targeted, opt-in recipients feel a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile marketing in a B2B world: Part 1</title>
		<link>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-worldpart-1/</link>
		<comments>http://blog.tworiversmarketing.com/2011/11/mobile-marketing-in-a-b2b-worldpart-1/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 14:13:09 +0000</pubDate>
		<dc:creator>Kelly Powell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1570</guid>
		<description><![CDATA[In the fast-paced world of marketing and advertising, mobile marketing has taken a strong foothold in recent years and continues to grow. Mobile is constantly evolving with new technologies, handsets, and forms of communication becoming available — more than ever, we have a marketing channel that has managed to stay “cutting edge” as it continues [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Here’s to hoping for a traditional direct mail comeback</title>
		<link>http://blog.tworiversmarketing.com/2011/10/hoping-for-a-traditional-direct-mail-comeback/</link>
		<comments>http://blog.tworiversmarketing.com/2011/10/hoping-for-a-traditional-direct-mail-comeback/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 20:32:56 +0000</pubDate>
		<dc:creator>Jeff White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1521</guid>
		<description><![CDATA[A client and fellow fan of traditional direct mail sent me this article, which originally appeared in Advertising Age and was republished in Rural Marketing News: “USPS campaign appeals to catalogers, advertisers.” Essentially, it profiles the Post Office’s appeal to catalogers and advertisers — direct marketers — to ramp up (or ramp back up) their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does my B2B brand even belong on Twitter?</title>
		<link>http://blog.tworiversmarketing.com/2011/05/does-my-b2b-brand-even-belong-on-twitter/</link>
		<comments>http://blog.tworiversmarketing.com/2011/05/does-my-b2b-brand-even-belong-on-twitter/#comments</comments>
		<pubDate>Wed, 25 May 2011 18:54:32 +0000</pubDate>
		<dc:creator>Dan Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B-to-B]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1284</guid>
		<description><![CDATA[Twitter is a different beast for many companies who are used to speaking to an audience instead of having to actively listen. Are you willing to be transparent and quick to respond to questions, concerns, or even criticism? It’s not just marketing, but may also include service/support and other aspects of your business. Now I’ll [...]]]></description>
		<wfw:commentRss>http://blog.tworiversmarketing.com/2011/05/does-my-b2b-brand-even-belong-on-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A time to give thanks for clients and our relationships</title>
		<link>http://blog.tworiversmarketing.com/2011/01/client-relationships/</link>
		<comments>http://blog.tworiversmarketing.com/2011/01/client-relationships/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 21:58:05 +0000</pubDate>
		<dc:creator>Jeff White</dc:creator>
				<category><![CDATA[Agency Culture]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1039</guid>
		<description><![CDATA[Happy New Year. A lot happens around the holidays from the end of November through now, and it mainly involves reflection, giving thanks, and looking forward to new and exciting things that the coming year has to offer. We are indeed looking forward to 2011, but we are also reflecting back on what turned out [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making connections at trade shows</title>
		<link>http://blog.tworiversmarketing.com/2010/11/making-connections-at-trade-shows/</link>
		<comments>http://blog.tworiversmarketing.com/2010/11/making-connections-at-trade-shows/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 21:29:45 +0000</pubDate>
		<dc:creator>Dan Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=859</guid>
		<description><![CDATA[The last few years have generated a variety of new communication channels to explore and test. Traditional media, social, mobile, viral, experiential, virtual, and the list goes on. But, one channel that is critical to our agency clients has been around a long time: trade shows. There is clearly a right and wrong way to [...]]]></description>
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		<slash:comments>1</slash:comments>
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