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	<title>Undercurrent &#187; public relations</title>
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		<title>Advancing credibility and storytelling in PR with video</title>
		<link>http://blog.tworiversmarketing.com/2012/01/advancing-credibility-and-storytelling-in-pr-with-video/</link>
		<comments>http://blog.tworiversmarketing.com/2012/01/advancing-credibility-and-storytelling-in-pr-with-video/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:55:08 +0000</pubDate>
		<dc:creator>Bill Elverman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1820</guid>
		<description><![CDATA[Third-party credibility: the keystone of any good PR effort. Your potential customers are always more interested to hear what their peers have to say about you than what you have to say about yourself. As an old colleague of mine used to say, every mother is going to call her son handsome, regardless of the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don’t confuse &#8216;no PR&#8217; with &#8216;bad PR&#8217;</title>
		<link>http://blog.tworiversmarketing.com/2011/07/don%e2%80%99t-confuse-no-pr-with-bad-pr/</link>
		<comments>http://blog.tworiversmarketing.com/2011/07/don%e2%80%99t-confuse-no-pr-with-bad-pr/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:43:54 +0000</pubDate>
		<dc:creator>Jeff White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1357</guid>
		<description><![CDATA[CNBC published an article recently on solar power — specifically the fact that it’s slow to be adopted by the masses. The crux of the article poses the question, “Does the solar industry have a PR problem?” There are some solar power drawbacks (described in the article) that may outweigh the benefits, especially for the [...]]]></description>
		<wfw:commentRss>http://blog.tworiversmarketing.com/2011/07/don%e2%80%99t-confuse-no-pr-with-bad-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nontraditional ad space and its implications for PR</title>
		<link>http://blog.tworiversmarketing.com/2011/04/nontraditional-ad-space-and-its-implications-for-pr/</link>
		<comments>http://blog.tworiversmarketing.com/2011/04/nontraditional-ad-space-and-its-implications-for-pr/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 19:31:21 +0000</pubDate>
		<dc:creator>John Krantz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1260</guid>
		<description><![CDATA[Is the world our oyster, or are we too glued to our computers? I’m sure many of you reading this have at one time or another heard of page space being referred to as “valuable real estate” as it applies to advertising or public relations. In fact, if you are one of my clients, you [...]]]></description>
		<wfw:commentRss>http://blog.tworiversmarketing.com/2011/04/nontraditional-ad-space-and-its-implications-for-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keep ahead of the game or be left behind</title>
		<link>http://blog.tworiversmarketing.com/2011/02/keep-ahead-of-the-game-or-be-left-behind/</link>
		<comments>http://blog.tworiversmarketing.com/2011/02/keep-ahead-of-the-game-or-be-left-behind/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 20:11:20 +0000</pubDate>
		<dc:creator>Sean Neugent</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1203</guid>
		<description><![CDATA[What would we do in a world without Google Search? Something as simple as a search engine makes our lives so much easier and is something we often take for granted. Consider this: You are out with a group of friends, discussing movies. You can’t remember who played the little boy left behind in Home [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should an agency tweet for its clients?</title>
		<link>http://blog.tworiversmarketing.com/2010/11/should-an-agency-tweet-for-its-clients/</link>
		<comments>http://blog.tworiversmarketing.com/2010/11/should-an-agency-tweet-for-its-clients/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 17:10:01 +0000</pubDate>
		<dc:creator>Dawn Buzynski</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=1007</guid>
		<description><![CDATA[Back in July, I wrote a blog post championing Wikipedia as an important part of an integrated social media strategy. This is a continuation of that discussion, but I would like to take the discussion a step further by talking about how we, as public relations professionals, can operate on behalf of our clients in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Putting the relationship back into media relations</title>
		<link>http://blog.tworiversmarketing.com/2010/07/putting-the-relationship-back-into-media-relations/</link>
		<comments>http://blog.tworiversmarketing.com/2010/07/putting-the-relationship-back-into-media-relations/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:34:36 +0000</pubDate>
		<dc:creator>Greg Ehm</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=657</guid>
		<description><![CDATA[When I started my career in media relations we didn’t have e-mail and our primary way to communicate with the media was via the phone or through personal contact. However, as new technology — e-mail and now Twitter — has emerged I find our profession relying more on these new technologies to communicate with the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Got relationships?</title>
		<link>http://blog.tworiversmarketing.com/2010/06/got-relationships/</link>
		<comments>http://blog.tworiversmarketing.com/2010/06/got-relationships/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:15:09 +0000</pubDate>
		<dc:creator>Christina Schave</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=610</guid>
		<description><![CDATA[When my colleague Greg Ehm and I began formulating this two-part series on bridging the gap and improving communication among public relations professionals and print and online editors, I knew I didn’t have a lot of experience in the PR world yet (I’ve been at Two Rivers Marketing for three months). But, I was a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the traditional news release dead?</title>
		<link>http://blog.tworiversmarketing.com/2010/05/is-the-traditional-news-release-dead/</link>
		<comments>http://blog.tworiversmarketing.com/2010/05/is-the-traditional-news-release-dead/#comments</comments>
		<pubDate>Tue, 04 May 2010 15:26:25 +0000</pubDate>
		<dc:creator>Greg Ehm</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[news releases]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=531</guid>
		<description><![CDATA[Over the decades the traditional news release hasn’t really changed that much. Thought leaders in the profession have modified the news release to be more relevant and useful, but in the age of multimedia, does the traditional release have much life left? Many of our clients serve the construction industry, and during the past 18 [...]]]></description>
		<wfw:commentRss>http://blog.tworiversmarketing.com/2010/05/is-the-traditional-news-release-dead/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Cadillac/GM quandary reminds us of risks in dual branding</title>
		<link>http://blog.tworiversmarketing.com/2010/04/cadillacgm-quandary-reminds-us-of-risks-in-dual-branding/</link>
		<comments>http://blog.tworiversmarketing.com/2010/04/cadillacgm-quandary-reminds-us-of-risks-in-dual-branding/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:55:50 +0000</pubDate>
		<dc:creator>Jeff White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=496</guid>
		<description><![CDATA[It was in most of the trade magazines and on websites over the last few weeks, but the mainstream media didn’t give it much coverage. Nonetheless, it seems like a pretty big deal: Cadillac is separating itself from the financially struggling General Motors brand. What’s interesting is that it seemed to work so well just [...]]]></description>
		<wfw:commentRss>http://blog.tworiversmarketing.com/2010/04/cadillacgm-quandary-reminds-us-of-risks-in-dual-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To pay, or not to pay?</title>
		<link>http://blog.tworiversmarketing.com/2010/02/to-pay-or-not-to-pay/</link>
		<comments>http://blog.tworiversmarketing.com/2010/02/to-pay-or-not-to-pay/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:52:58 +0000</pubDate>
		<dc:creator>Dan Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.tworiversmarketing.com/?p=423</guid>
		<description><![CDATA[Advertising dollars fund editorial staffing and production costs for print media properties. Advertising rates are based on circulation and readership. Media circulation and readership has declined because media properties have made news and information available for free. Advertisers are retreating from traditional print because of circulation decline. Media properties now have to rely on their [...]]]></description>
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		<slash:comments>2</slash:comments>
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